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The Tassel

When all the threads come together

Who We Are

A fire in the belly is woven into every fiber at Red Thread. But we know you can't just have passion - you have to do something about it. We show up every day with dialogue, solutions, honesty, and courage, ready to ignite our clients’ passion with action. Our clients have the same fire in their bellies and they choose Red Thread because they are ready to see results.

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1 creative director 3 singers 3 musicians 4 runners
1 fiber artist 1 strategy director 2 actresses 3 dancers
10 snack lovers 15 college degrees held 2 design directors
2 account managers 2 gardeners 1 rifle twirler 1 photographer
1 operations director 6 languages spoken 1 web developer
1 digital strategist 11 strategic thinkers 1 plant lady 1 jewelry maker
5 yogis 4 mothers 3 teachers 2 chicken owners
2 vegetarians 8 dog owners 3 cat owners 6 marvel fans 1 duck owner

Meet the Tassel

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snack queen, boss lady

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Chris Adams

Founder/CEO

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pretty rocks & relativity

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Alex Hancock

Director of Strategy & Content

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sings louder than you

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Melanie Gardner

Account Management & Content Development

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too shiny for stage left

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Becky Charlton

Account Management & Business Strategy

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too shiny for stage left

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Becky Charlton

Account Management & Business Strategy

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fringe & boot stompin’

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Gia Monteleone

Director of Operations and Executive Communications

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solves the impossible

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Christine Black

Web Development

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loud-spoken yogi

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Whitney Miracle

Director of Design

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roller skates & glitter

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Delaney Smith‑Vaughn

Graphic Design

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nap queen, charm type

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Kat Van Skiver

Graphic Design

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bread-baking cat lady

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Emily Herrington

Digital Strategy

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bread-baking cat lady

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Emily Herrington

Digital Strategy

The Red Thread, a Proverb

Many cultures have a proverb of a Red Thread connecting those destined to meet. The thread may stretch or tangle, but it will never break. Red Thread Brands is a company built on connection - the connections we make with each other and the connections we make with —and for— our clients.
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Who Are Our Clients?

Our clients are incredibly human. They are revolutionizing the world through leadership, education, innovation, safety, quality, sustainability, and healthcare. Our clients are marketers, communicators, executives, human resource professionals, innovators, entrepreneurs, storytellers, and heroes. They have passion and are ready for a plan of action to engage and connect.

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image of Chris

Chris Adams

Chris brings over 25 years of communication, graphic design, creative direction, and brand strategy experience to her clients at Red Thread Brands. Chris is dedicated to helping deliver on organizational objectives and works to see a world where everyone is inspired and passionate about their work everyday. Prior to founding Red Thread Brands, Chris has worked at institutions of higher learning and with various advertising agencies, learning what empowers - or discourages - people both from within and outside organizations. She holds dual degrees - a BS in mass communications (focused on TV & film production), and a BFA with an emphasis in graphic design. When she’s not developing strategy, Chris can be found enjoying music, art, cooking and her dogs.

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Alex Hancock

Alex has 15 years of agency and internal marketing experience across a wide range of industries including tech startups, industrial corporations, professional services organizations, healthcare, and consumer brands. Her experience spans brand advertising to digital marketing and media buying and she has contributed to multiple award-winning projects for branding, websites, and more. Alex graduated from The University of Texas Moody College of Communications with a BS in advertising and an emphasis in media planning. She loves how marketing and communications merge the creative and business sides of her brain and revels in helping her clients achieve their marketing and business goals. When she’s not making magic happen for Red Thread, Alex dabbles in jewelry making and loves to garden, read, and cook.

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Melanie Gardner

Melanie comes from a marketing background and holds an MBA from The University of Southern Mississippi. Her experience includes project management, copywriting/editing, art direction, campaign creation, and advertising. As a member of Red Thread Brands, Melanie oversees client accounts and produces creative content, in addition to working closely with the other members of the team on brand strategy, digital marketing, and graphic design. Melanie also holds an undergraduate degree in foreign languages, a masters degree in music, and is currently pursuing a doctorate in vocal performance. In addition to her work with Red Thread, she enjoys traveling, singing, running, and teaching voice lessons.

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Becky Charlton

With over twenty-five years experience in sales and sales management, most of which were in advertising (broadcast television, digital, and print), Becky is thrilled to be working again with Chris Adams as an account manager. A fairly recent empty-nester, Becky moved with her husband from the big city of Nashville, TN to a small country town of no more than 500 residents and feels that working remotely with Red Thread is a gift. An early riser with a zest for life, there aren’t enough hours in the day for all of the activities she enjoys doing; work tops the list, followed by gardening of all types, distance running, raising chickens, playing with her two very large dogs, and dancing in community theatre.

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Gia Monteleone

Gia brings her Cajun-Italian joie de vivre to the group, as well as many years of experience in organizing and producing events. After receiving a BA in Music from Converse College (Spartanburg, SC) in 2011, Gia landed a coveted job at a world-renowned music venue in her hometown of New Orleans, LA. Her nine years of managing various aspects of the venue and coordinating the tours of their primary traveling band have made her a master planner with serious attention to detail. Seeing project details come together and fit like pieces of a puzzle is incredibly satisfying to Gia and is what makes her a great account manager. When she’s not solving marketing puzzles, Gia sings in an 8-piece caribbean-inspired rock & roll band called Marina Orchestra. She also loves to get costumed and glittered up to dance in New Orleans parades as a member of the women’s marching krewe, the Camel Toe Lady Steppers.

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Colleen Hankins

Before her work with Red Thread Brands, Colleen spent seven years immersed in digital marketing and data science, working with clients from every corner of the business world. Results-oriented, decisive, and driven, Colleen has been able to establish and maintain a growing and lasting online presence in new markets for all her clients while identifying growth opportunities and initiating strong business alliances. A three time published author, classically trained actor, and seasoned marketer, Colleen combines creativity, natural talent, and hard earned skill to create a well-rounded, out of the box approach to digital marketing.

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Christine Black

Christine is a Dallas-based developer with 9 years of experience in graphic design and web development. She began her career as a graphic artist in 2012, but her love of conquering challenges led her to make the transition into web development. Christine has experience with HTML, CSS and JQuery and is developing her knowledge in Javascript and PHP. She is driven by a genuine desire to learn and is able to quickly master new technologies. Christine holds a BA in Arts and Technology from the University of Texas at Dallas. When she’s not working she can be found “glamping” or juggling life with her husband and three kids.

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Whitney Miracle

Whitney is a born and raised Mississippian with a huge heart for local culture and community building. Receiving her BFA in graphic communication from Southern Miss in 2007, Whitney completed a Master’s in Mass Communication at USM in 2012. Whitney’s experience is diverse, spanning in-house operations for an institution comprised of more than 1,000 employees, to holding her own as the sole designer for a private firm, and even serving as creative director in the fast-paced publishing world. She is a generator of positive energy that has proven to be contagious. When she is not busy rebranding a major university or designing your new logo suite, she enjoys dancing, watching crime dramas, and exploring Mississippi’s great outdoors.

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Delaney Smith‑Vaughn

Delaney Smith‑Vaughn is a visual artist, designer and educator. She received her BFA in Graphic Communication from the University of Southern Mississippi in 2007 and her MFA in studio art with a concentration in Fibers from the University of North Texas in 2013. A self-declared lover of beauty, Delaney brings strong creative solutions to client work. In addition to traditional design & digital marketing, she also loves making video and animation. She is the team leader of design research, and strives to improve accessibility on all fronts. When not at her desk, she is probably teaching a craft workshop or challenging her wife to air hockey.

Certificates - WAI0.1x: Introduction to Web Accessibility

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Kat Van Skiver

Kat was born and raised in south Mississippi. She spent her formative years in Jackson and Biloxi, before moving to Hattiesburg for college in 2008. After completing her B.F.A. in Graphic Design at The University of Southern Mississippi in 2012, she began working for the university’s communications office, where she spent the next 9 years developing her skills as an effective communicator and designer. Kat has a strong working relationship not only with her communications team, but with clients, printers and any other external vendors she works with as well. She believes the most important factor in being successful is to nurture and cultivate the trust between her team and whomever they work with externally. In her personal time, she enjoys landscape and abstract photography, spending hours wandering Treasure Hunt, relaxing at the park with her 2 dogs, and re-watching anything produced by Michael Schur at least 15 times.

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Emily Herrington

Emily is Red Thread's resident digital strategist, weaving together paid and organic strategies to help clients grow their brands and connect with their audiences online. Emily started her career with an emphasis on content development, which soon led her into SEO, PPC, and marketing strategy. One of her favorite aspects of digital marketing is testing new approaches and analyzing data.

Emily holds a degree in mass communication from Louisiana State University with a minor in Spanish, where she spent her glory days working at the student newspaper. In her free time, she enjoys cooking, traveling, playing volleyball, and cheering on the Saints.

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