Pasha Law came to Red Thread looking to increase their following across their social media accounts and increase their community engagement.
Client: Pasha Law PC
Industries: Business Law
Services: brand audit, digital media strategy, organic social advertising, email marketing
We took a look at the Pasha Law presence on channels, analyzing what posts were garnering engagement. Red Thread implemented a strategy to unify the look and feel of the social media accounts and recommended increasing the use of images and content specific to the Pasha Law team to bring a feel of friendliness and personality to their accounts.
In addition to social media channels, the Pasha Law team produces a podcast, a blog, and a newsletter. We brought all of the excellent content together to cross promote and encourage followers to interact with the content in multiple places.
To unify all the Pasha Law content and ensure we were taking advantage of all our channels, Red Thread developed a monthly content strategy that incorporates a mixture of different types of content developed to engage audiences at all stages of the marketing funnel.
Engaging with a lawyer is a very personal and important decision, based on relationship and need. We developed a social media and content strategy to help Pasha Law to display the firm’s approachable personality while also illustrating their deep understanding of business law.
This strategy unified all of their content across all their owned media channels, engaging followers and potential clients at all stages of the marketing funnel and ultimately increased their following by 111% and their engagement by 225% in 18 months.
Marketing is no longer about the stuff you make, but about the stories you tell.
- Seth Godin